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Designing the Brand Identity in Retail Spaces By Martin M. Pegler
Ebook Download Designing the Brand Identity in Retail Spaces By Martin M. Pegler
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- Sales Rank: #1578759 in Books
- Published on: 2015-02-12
- Released on: 2015-02-12
- Original language: English
- Number of items: 1
- Dimensions: 9.23" h x .71" w x 7.40" l, .0 pounds
- Binding: Paperback
- 304 pages
Review
Designing the Brand Identity in Retail Spaces combines Martin's impeccable style of writing and academia and presents diverse retail design case studies in just the right detail to illustrate the role of retail design in different stages of a brand's life-stage. Quotes and testimonials from the design stake holders, top creative minds and design talents, adds valuable first hand credibility to each of the 300 brand case studies from 48 reputed brands ... the book is a great read and very useful for budding architects, interior designers and retailers. VM & RD Magazine Excellent book and very detailed insight into the world of retail branding, well laid out and full of really useful case studies. Absolutely a must have for anyone involved/interested in the creative retail sector. David Gardener, Northumbria University, UK
About the Author
Martin M. Pegler is a New York-based international lecturer who has been in the field of visual merchandising and store design for over 60 years.
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